Company news
November 11, 2021

Buddy Company, formerly TechBuddy, acquires Dragons Den participant Wellbe

Buddy Company acquires 100 percent of LtoGo Sweden AB, owner of the cleaning company Wellbe, which offers the "hotel feeling at home" in partnership with Nordic Choice Hotels. 

Stockholm, 11 November, 2021--Buddy Company, a challenger in household services in Europe, today announces that it has acquired 100 percent of LtoGo Sweden AB, owner of the cleaning company Wellbe, which offers the "hotel feeling at home" in partnership with Nordic Choice Hotels. 


  • Buddy Company, the parent company of service platforms such as TechBuddy, TaskRunner and TidyApp, has completed the acquisition as another step in its strategy to create convenience and value centered around the home. 
  • Buddy Company intends to scale up its partnership with Nordic Choice Hotels and strengthen its cleaning services with the "hotel feeling at home". 
  • Buddy Company recently launched a consumer app to bring together all its offerings in a "one-stop shop" for all home services.


Wellbe was founded with the intention of bringing the hotel feeling home to customers, and in addition to high quality cleaning, to bring freshly washed and mangled bedding, towels and Rituals products through the partnership with Nordic Choice Hotels. Subscription customers can also enjoy other hotel experiences such as access to spa, gym, hotel breakfast and hotel nights in selected Nordic Choice Hotels. Buddy Company intends to strengthen its cleaning services with this premium offer, and extend the cooperation with Nordic Choice Hotels to more cities in the Nordic region over time.  


"The market for household cleaning services is growing steadily year on year, and has accelerated given the global pandemic. Wellbe's unique value proposition for cleaning and the hotel experience in the home fits well with our strategy and ambitions with the Buddy Company, which is why we are particularly pleased that the Dragons declined to invest and that we were given the opportunity to accept instead," says Hanna Marklund, CFO of the Buddy Company. 


The Buddy Company, which is an extension of TechBuddy, continues to make strides to become the premier brand for household services. Primarily through its unique platform that enables high efficiency in performing services on-site, but also through its sustainable gig economy strategy that enables nationwide coverage and thus benefits people living outside major cities. With the acquisition of Wellbe, the company now aims to strengthen its cleaning services and differentiate itself with the hotel feel at home as a unique value proposition.